Description
Every season has its over-the-top traditions: we sing about winter wonderlands, rename Fridays in the summer, and even consult a groundhog to mark spring’s arrival. But despite being America’s favorite season, fall has never had a unifying celebration outside of Halloween’s ghouls and ghosts.
BRACH’S, maker of America’s #1 Candy Corn, wants to change that. Partnering with Rethink New York, the brand is positioning its iconic treat as the unofficial ambassador of fall.
Candy Corn and fall are a natural pair – it’s named after a harvest symbol, mirrors the colors of changing leaves, and is enjoyed by nearly two-thirds of people who celebrate the season. In other words, when fall comes around, It’s Candy Corn Season.
The centerpiece of the social and digital campaign is a :15 anthem film, “Fall-to-the-Wall.” In it, a single bite of BRACH’S Candy Corn transforms a dreary living room into an autumn dreamscape: leaves swirling, sweaters warming shoulders, mugs steaming…complete with the neighbor who insists on blowing his leaves far too early on Saturday morning.
The spot closes with a confident rallying cry: “It’s Candy Corn Season,” cementing BRACH’S as the sweet symbol of fall.
This marks the first campaign from Rethink New York since being named agency of record for BRACH’S Seasonal (Candy Corn, Candy Canes, Jelly Beans, and Conversation Hearts) and SweeTarts in March, kicking off a bold new creative chapter for the brand.
This professional campaign titled 'It’s Candy Corn Season' was published in United States in August, 2025. It was created for the brand: BRACH’S, by ad agency: Rethink. This Film and Integrated media campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Rethink:
CCO: Aaron Starkman, Tara Lawall
CSO: Sean McDonald
ACD: Jon Krippahne, Patrick French
Art Director: Jay Do
Copywriter: Melissa Perrett
Executive Creative Director, Design: Rich Greco
Senior Designer: Lucy Chen
Group Strategy Director: Nicole Rajesky
Strategy Director: Asher Stamell
Head of Global Production: Laura Rioux
Broadcast Producer: Martin Risberg
Kate Naylor, Head of Client Services
Jessie Durand, Account Director,
Claire Lancaster, Account Manager
Hannah Welch, Project Management Director
BRACH’s
Gregory Guidotti, Chief Marketing Officer
Matt Escalante, VP, Marketing
Kelly Peyser, Marketing Director
Emily Merdinger, Brand Manager
Magan Hanrahan, SVP, 1908x
Brian Camen, Senior Director, Content and PR, 1908x
Annie Belgrade, Senior Manager, Content, 1908x
Yeni Gonzalez, Senior Manager, PR, 1908x
Production Company: Arts & Sciences
Director: Tim McNaughton
Managing Director: James Bland
EP: John Benson
Producer: Emma Butterworth
Production Manager: Tom Martin
DP: Tom Townend
Production Designer: Guy Thompson
Costume Designer: Lucy Hagan
Editing and Finishing: Mackcut
Editor: Pamela Petruski
Assistant Editor: Daniela Rodriguez
Executive Producer: Gina Pagano
Sr. Post Producer: Kalisha Allen
Post Producer: Kayla Robinson
Flame Artist: Joe Miller
Motion Graphics Artist: Nick Quiles
Color: Electric Theatre Collective
Colorist: Luke Morrison
Head of Colour Production: Oliver Whitworth
Sound: Sonic Union
Mix Engineer: Owen Shearer
Executive Producer: Mary-Kate Valentino
Producer: Gina Petrarca
Assistant Engineer: Quinton Carr-Goodwin
Music: APM Music
Vice President, Advertising & Partnerships: Deborah Fisher
Sync Licensing Account Manager: William Schade
Production Consultants
Tony Mosa, Senior Production Advisor
Gaytana Carrino, Managing Advisor
Marisa Tweed, Managing Operations & Governance
PR Agency: Agency H5
Jennifer Kelly-Cogdal, Chief Strategy Officer
Carmen Kramer, Strategist
Brittni Wade, Account Director
Melissa Davis, Account Manager
Media Agency: iProspect
Fox Johnson, Associate Media Director, Integrated Planning and Digital Investment
Jackson Urhahn, Manager, Planning.
