Happy Signals – IT is emotions
Description
We all know the feeling—when IT doesn’t work, frustration takes over. HappySignals, an IT experience management platform, captures this universal moment in a way that’s both hilarious and painfully relatable.
As the company expands into the U.S. market, targeting IT decision-makers in large enterprises, their latest campaign takes a fresh, emotional approach. Created by Helsinki-based Ivalo Creative Agency and directed by Sami Joensuu, the film ditches the usual B2B jargon and delivers a simple but powerful truth: “IT is emotions.”
This professional campaign titled 'IT is emotions' was published in Finland in March, 2025. It was created for the brand: Happy Signals, by ad agency: IVALO. This Film medium campaign is related to the Electronics, Technology and Professional Services industries and contains 1 media asset. It was submitted about 1 month ago.
Credits
Client: Happy Signals / Chief Growth Officer Pasi Nikkanen
Creative Agency: Ivalo Creative Agency
Creative Director: Jouni Seppänen
Copywriter: Matti Mattila
Graphic Designer: Tuuli Haapanen
Client Lead: Muusa Salminen
Director: Sami Joensuu
Production Company: Ivalo Visions
Executive Producer: Noora Launo
Production Manager: Mirkku Tenhunen
Production Assistant: Vilma Laitakari
DOP: Daniel Lindholm
Assistant Director: Antti Lahtinen
Gaffer: Henkka Wacklin
1 AC: Jami Granström
Set Design: Heini Erving
Styling: Ninni Lahtinen
MUAH: Emma Bentley
Locations: Make Mama Proud
Casting: Helsinki Casting
Editor: Antony Bentley
Post Production: Post Control
Color Grade: Sarrah Wilkman
Audio: Tuomas Soppela
