Ishi Kismati Campaign Theme Song


Ishi Kismati campaign aimed at raising awareness and encouraging positive sexual and reproductive health behaviour among Tanzanians, particularly young people aged 10 – 24 years. The campaign was conducted on all digital platforms with a view to leveraging the power of digital media in empowering the community especially young people of reproductive age on Sexual and Reproductive Health and Rights.

This professional campaign titled 'Ishi Kismati (Live Smartly)' was published in Tanzania in March, 2022. It was created for the brand: Chama cha Uzazi na Malezi Bora Tanzania (UMATI), by ad agency: Serengeti Bytes. This Audio, Content, and Digital media campaign is related to the Health, Pharmaceutical, and Public Interest industries and contains 1 media asset. It was submitted about 1 year ago.


Advertising Agency: Serengeti Bytes, Dar es Salaam, Tanzania
Production Company: Serengeti Bytes
Executive Producer: UMATI
Project Manager: Kennedy Mmari
Director: Murtaza Njakachai
Copywriter: Michael Mallya
Cinematographer: Murtaza Njakachai
Sound Track: Kitta The Pro
Music Artist: Rodjazz
Production Manager: Kennedy Mmari
Logistic Manager: Michael Mallya


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