Extra Credit Projects (ECP) and Guiding Light of Grand Rapids are name dropping all around town with a mission to get men off the streets and back to work. The advertisements highlight the positive impact Guiding Light has on the community in their mission to help recover and re-engage local men through the “guiding light of God.” The campaign—which includes billboards, digital display, print ads, kiosks, TV and more—features real stories of real men and their journey to recovery.
This professional campaign titled 'Isaiah, John, Mark, Matthew' was published in United States in May, 2017. It was created for the brand: Guiding Light, by ad agency: Extra Credit Projects. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted about 6 years ago.
Advertising Agency: Extra Credit Projects, Grand Rapids, Michigan, USA
Creative Director: Rob Jackson
Art Directors: Chad Hutchison, Rick Iseppi
Copywriter: Paul Flower
Photographer: Andy Terzes