Most IRN-BRU drinkers will be watching the World Cup at home this year. Chilling, sitting or laying down on the couch. To keep these armchair football fans warm and cosy IRN-BRU launched the Winter Footy Kit. In a twist on the usual classic kit, IRN-BRU went for comfort and cosiness over athleticism. The kit has been made out of wool and consists of a blanket, hoodie, gloves, hat and socks.
To launch the kit we’ve created a social campaign that parodies a traditional kit launch and features fans wearing the Winter Football Kit posing comfortably on a couch to a voiceover from football pundit Rob Maclean. The campaign was launched together with custom IRN-BRU packs and cans with QR codes, giving fans the chance to win their own Winter Footy Kit.
This professional campaign titled 'Winter Football Kit' was published in United Kingdom in October, 2022. It was created for the brand: IRN-BRU, by ad agency: The Leith Agency. This Digital medium campaign is related to the Non-Alcoholic Drinks industry and contains 7 media assets. It was submitted 15 days ago by Art Director: Thijs van den Broek of the Leith Agency.
Creative Directors: Troy Farnworth, Phil Evans
Apparel Design: Scott Dawson
Copywriter: Jacob Faretra
Art Director: Thijs van den Broek
Account Director: Owain Cowx
Account Executive: Aaron Donald
Producer: Kat Jordan
Assistant Producer: Jennie Robson
Director / DOP: Alessio Avezzano
Focus Puller: Rasmus Rani
Camera Assistant: James McLeman
Gaffer: Niall Smyth
Art Department / Stylist: Matt Maitland
Make Up Artist: Heather Snowie
Runner: Cameron Cobb
Editor: Jonny Shepherd
Assistant Editor: Kyle Gaffney
Post: Stuart Whibley
Sound mix / sound design: Finiflex