Invest Yourself: Saving and Spending in Your 20s

School: Southern Methodist University


Young adults aren’t particularly renowned for their ability to save. Acorns is an app that teaches financial literacy by investing spare change so users earn and learn. Acorns sets users up for success from an early age, so we wanted to create a campaign that tonally appealed to young adults.

This student campaign titled 'Invest Yourself: Saving and Spending in Your 20s' was published in United States in December, 2023. It was created for the brand: Acorns, by ad school: Southern Methodist University. This 360°, OOH Outdoor, and Print media campaign is related to the Education and Finance industries and contains 19 media assets. It was submitted 4 months ago.


Advertising Agency (School): Southern Methodist University
Professor: Mark Allen
Copywriter/Art Director: Maddie Otero
Copywriter/Art Director: Morgan Martinez

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