The Doritos Towel Bag is made out of 100% terry towel cloth.
It’s machine-washable, making it reusable and sustainable. The Towel Bag doesn’t replace the regular Doritos bag, but serves as a unique pouch that suits Doritos bags of various sizes.
To sum it up - It’s the problem and the solution, packed together in a neat little Towel Bag.
Since this is an issue widely common in the gamers community, Doritos has collaborated with BUG, the largest gaming retailer in Israel, for a limited early launch of the Doritos Towel Bag. The campaign, which heavily targets the Israeli gaming community, also includes a collaboration with leading Israeli gaming YouTubers.
This professional campaign titled 'Introducing: The First Ever Doritos Towel Bag' was published in Israel in January, 2019. It was created for the brand: Doritos, by ad agency: GefenTeam. This Design medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Gefen Team, Tel Aviv, Israel
Product Design: Ram Solell
Director: Asaf Asulin