Armani Beauty

Introducing a new chapter of SÌ, Starring Cate Blanchett and Sadie Sink


Starring Cate Blanchett and Sadie Sink.

What is the most powerful word? Embark on a new chapter of SÌ with the new refillable SÌ EAU DE PARFUM INTENSE film, a tribute to the power of saying yes led by Giorgio Armani Global Beauty Ambassador, Cate Blanchett, and newly announced global Armani beauty ambassador Sadie Sink, alongside actress Mathile Gioli and model Eugenia Silva. A tribute to the power of saying yes, Sì represents a choice driven by both reason and emotion. Saying Sì is saying yes to passion, to freedom, to love and to oneself, and emboldens the expression of contemporary femininity. Discover the new SÌ EAU DE PARFUM INTENSE, featuring fruity blackcurrant nectar notes, along with a velvety floral heart and a sensual vanilla bouquet.

This professional campaign titled 'Introducing a new chapter of SÌ, Starring Cate Blanchett and Sadie Sink' was published in Italy and United States in September, 2023. It was created for the brand: Armani Beauty, . This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 7 months ago.


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