HOME IS A PLACE FOR FAMILY, NOT BUGS. Raid is the brand of a line of insecticide produced by S. C. Johnson & Son. First launched in 1956. Raid company includes more than one product that works to eliminate all kinds of insects to have a comfortable and quiet life at home.
The campaign aimed at promoting this idea and emphasizing it in a non-traditional and unusual form, insisting not to use the traditional form (insects) to convey the idea...and trying to use an unconventional idea to achieve a higher level of attracting attention and conveying the idea with greater strength.
This student campaign titled 'Insects are not allowed to cross (!ممنوع عبور الحشرات)' was published in Egypt in December, 2021. It was created for the brand: Raid, by ad school: The Higher Institute Of Applied Arts. This Design, Digital, and Print media campaign is related to the Health industry and contains 1 media asset. It was submitted about 2 months ago.
Advertising Agency (School): the higher institute of applied arts
Production Company: Raid, Egypt
Art Director: Marwa ElFramawy