Description
In Mongolia, we launched the social campaign “Inheriting a Green Planet” to amplify the voices of young herders actively combating desertification. The campaign showcases how these young leaders are creatively reviving traditional knowledge, restoring degraded lands, and contributing to a sustainable future.
Through this video, we aimed to highlight that nature is as valuable as the cultural heritage passed down through generations. Most importantly, the campaign emphasized that everyone’s participation matters-not just the experts.
While desertification is a widely discussed topic in Mongolia, conventional messaging often feels repetitive or distant, failing to truly engage the public. The main challenge was to present the issue beyond statistics and formal statements-in a way that feels fresh, engaging, and relatable. Content needed to resonate with both urban and rural audiences, fostering a genuine sense of connection.
This professional campaign titled 'Inheriting a Green Planet' was published in Mongolia in January, 2026. It was created for the brand: United Nations, by ad agency: Viral Agency. This Content medium campaign is related to the Public Utility industry and contains 1 media asset. It was submitted about 5 hours ago.
Credits
Client: United Nations in Mongolia
Agency: Viral Partners
Creative Team:
Creative Director /CEO/: Dovdonbalbar Togtokh
Senior Account Manager: Bulgankhishig Tumurkhuyag
Account Manager: Murun Tsogtbayar
Assistant Account manager: Baasandulam Nyamdorj
Copywriter: Pagma Oidov
Production team:
DOP: Amin-Erdene Purevdagva
Art Director: Enkhjin Yadamsuren
Producer: Temuulen Davaasuren
Gaffer: Bilguun Tserenbadam
Assistant Cameraman: Tamir Undarmaa
Video editor: Amar-Erdene Batdelger
VO audio: Narankhuu Bold
Location: Dundgovi aimag, Mongolia
