Over the past 3 years, Yellowstone National Park has seen a record increase in attendance. And with it, a record impact on its infrastructure, wildlife and natural wonders. They couldn't keep up and actually went $5 million in debt during the pandemic.
So for the park's 150th anniversary, we launched an idea that looks ahead to the next 150 years. Something that will protect the park for future generations. Something that will increase donations without increasing attendance.
Introducing The Inheritance Pass - a pass to Yellowstone that's valid in 2172. Yes, that's 150 years from now. And yes, it's real.
This professional campaign titled 'Inheritance Pass' was published in United States in April, 2022. It was created for the brand: The Yellowstone National Park, by ad agency: Havas. This Integrated medium campaign is related to the Hospitality, Tourism and Public Interest, NGO industries and contains 1 media asset. It was submitted about 1 year ago by ACD | Art: Luiz Cesar Faria Junior of Havas Chicago.
Advertising Agency: Havas Chicago, Chicago, United States of America