"Inherit" Film
Description
Progressive’s new purpose-driven short film, Inherit, is launching alongside the insurance brand’s latest multi-year program, “Open the House.”
The Open the House initiative, unveiled earlier this month, is designed to address the unique challenges aspiring homebuyers face in their pursuit of homeownership. Focused on economic empowerment, Open the House provides tools, information, and resources to help prospective buyers get into a home, stay in their home, and build long-term wealth. As part of this effort, Progressive also introduced The UpPayment program – a down payment assistance program created to help eligible first-generation homebuyers overcome financial barriers and get into homes faster.
The centerpiece of Open the House is “Inherit,” a short film created by AOR Arnold that sheds light on the knowledge and financial resource gaps that prevent many – especially first-generation homeowners – from achieving the dream of homeownership and building generational wealth. The film also promotes The UpPayment program which provides a $13,500 grant towards the purchase of a home to up to 100 qualified applicants – helping to alleviate one of the biggest financial barriers to homeownership.
“Inherit” is just one piece of a larger, sustained platform grounded in education, access, and empowerment. It’s designed to help raise awareness and bring people in to learn more.
This professional campaign titled 'Inherit' was published in United States in June, 2025. It was created for the brand: Progressive Insurance, by ad agency: Arnold Worldwide. This Film medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted 26 days ago by Founder: Kristen Bryan of KBPR.
Credits
Client: Progressive Insurance
Agency: Arnold Worldwide
Chief Creative Officer: Sean McBride
Chief Client Officer: Val Bettini
SVP, Group Creative Director: Donnell Johnson
Creative Director: Jason Pierce
Associate Creative Director: Hector Bauza
Copywriter: Nicky Lorenzo
Art Director: Juan Dominguez
VP, Executive Producer: Patrick Driscoll
Senior Producer: Jared Simmons
Managing Director: Andrew Arnot
VP, Marketing Director: Jennifer Johnson
Marketing Manager: Kahla Campbell
SVP Strategy Director: Archana Mahadevan
VP Strategy Director: Brittany Applegate
Sr. Brand Strategist: Jefferson Beard
Senior Project Manager: Samantha Trythall
SVP, Head of Business Affairs: Lisa Belden Colucci
Business Affairs Associate: Sammy Ouansa
Production: Sanctuary Films
Director: Cole Webley
Director of Photography: Shabier Lee Kirchner
Executive Producer: Preston Lee
Head of Production: Elisha Gustafson
Editorial: Nomad Editorial Company
Editor: Jai Shukla
Executive Producer: Julie Williams
Senior Producer: Valerie McAndrews
Telecine / Color Correct: Color Collective
Colorist: Alex Bickel
Executive Producer: Claudia Guevara
VFX / Finishing: Zero VFX
Senior Producer: Jack Swanson
Audio Post / Mixing: Sonic Union
Mixer / Sound Engineer: Rob DiFondi
Executive Producer: Mary-Kate Valentino
Producer: Gina Petrarca
Music Composition: Found Objects Music
Executive Producer: Katt Matt
Senior Producer: Nick Chomowicz
