AT&T It can wait

Infamous Last Words

School: Southern Methodist University


If it seems like historical figures had a few rather heroic things to say on their deathbeds, perhaps it is because they werenʼt distracted by their smartphones. Texting and driving accounts for about 8% of fatal car crashes nowadays, and nobody wants 'OMG' to be their last words.

This student campaign titled 'Infamous Last Words' was published in United States in December, 2023. It was created for the brand: AT&T It can wait, by ad school: Southern Methodist University. This Print medium campaign is related to the Automotive, Education, and Public Interest industries and contains 3 media assets. It was submitted 4 months ago by Creative Ad Student at Southern Methodist University: Roshan Gupta.


School: Southern Methodist University
AD/CW: Roshan Gupta
Professor: Mark Allen

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