Description
To celebrate its 15-year milestone, KFC Add Hope Has partned with the Kolisi Foundation for a special campaign in July. The campaign highlights the profound impact that hunger has on a child's ability to play, and in turn, how they play influences how big they dream. KFC’s intention is to illustrate the power that the Add Hope programme has to transform hunger into play by visually illustrating how INDLALA turns to DLALA when the R2 donation is added. The TV commercial supporting the campaign illustrates the similarities between Siya Kolisi's journey and that of Add Hope beneficiaries from Diepsloot, Johannesburg.
This professional campaign titled 'Indlala2dlala' was published in South Africa in July, 2024. It was created for the brand: KFC, by ad agency: Ogilvy South Africa. This Digital and Film media campaign is related to the Food, Other, and Sports industries and contains 2 media assets. It was submitted about 2 months ago.
Credits
KFC clients
Chief Marketing Officer: Grant Macpherson
Marketing Manager: Andra Nel
Social Media: Vongai Mumbula
Digital Media: Mercia Marshall (MBA)
ATL Media: Wandisile Nkabinde
Creative Agency: Ogilvy South Africa
Managing partner: Joy Turnbull
Executive Creative Director: Snooze Kambuwa
Creative Group Head: Sbu Mkhwanazi
Creative Director: Galaletsang Kgoathe
Creative Director: Ntando Msibi
Senior Copywriter: Kgaugelo Mokgehle
Senior Art Director: Luzuko Witbooi
Social Media Account Director: Sasha Mahlalela
Social Media Content Lead: Curt Atlee
Social Media Art Director: Thanda Kunene
Social Media Senior Art Director: Nigel Ndlovu
Social Media Copywriter: Valentino Fernandez
Senior Strategist - Qamani Nyewe
Business Director: Roshan Williams-Khan
Account Director: Runyararo Pongweni
Producer: Tshepiso Moerane
Media Agency: Mindshare South Africa and Hearts & Science
PR Agency: KAMuses Consultancy
Activation: Playmakers
Production company: Mogul Pictures
Film Director: Ernest Nkosi
Film Producer: Alvin Knight
Post production: Tessa Ford Post Production and Hey Papa Legend
