Aspen Dental

In your corner

Agencies: adam&eveDDB Voyager


Aspen Dental’s latest campaign unveils the genuine and relatable narratives of ten patients, openly sharing the financial obstacles they face when considering dental health care. The campaign emphasizes how Aspen Dental’s affordability and easy access has played a pivotal role in allowing various individuals to regain control over their oral health, changing their life in the process.

Through emotive storytelling and a heartfelt approach, the campaign focuses on the several ways Aspen Dental is “in your corner” by initiating an inclusive conversation featuring the personal stories of countless Americans facing significant barriers to dental care, particularly when it comes to cost and trust. Directed by Voyager’s Marcus Tortorici via agency adam&eveDDB, the stories offer glimpses of the transformative potential of a positive dental experience and illustrate Aspen Dental’s ability to instill confidence in patients seeking essential care.

“We wanted to create a look and feel that was really lived in and textural, while focusing on simple human moments to give the campaign a warm, relatable feel,” shares Tortorici. “I loved our unique frames that captured these simple moments in interesting ways and I think it all came together quite nicely.”

This professional campaign titled 'In your corner' was published in United States in January, 2024. It was created for the brand: Aspen Dental, by ad agencies: adam&eveDDB and Voyager. This Integrated medium campaign is related to the Professional Services industry and contains 3 media assets. It was submitted 3 months ago.


Client: Aspen Dental

Agency: adam&eveDDB
CEO: Caroline Winterton
Executive Creative Director: Cheryl Horsfall
Creative Director: Scott Cooney
Creative Director: Jesse Yowell
Senior Producer: Elizabeth Stebner
Senior Producer (Stills): Deirdre O’Sullivan
Art Director (Stills): Isabella Hardt
Group Business Director: Vanessa Colon

Production: Voyager
Director: Marcus Tortorici
Producer: Luke Arreguin
Executive Producer: Andrew Hutcheson
Executive Producer: Alissa Feldbau

Editorial: Uppercut
Executive Producer: Lisa Sadek
Senior Producer: Nicholas Markus
Editor: George Dodsworth
Senior Producer: Camila Dayson Aravena


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