In your corner

Aspen Dental’s latest campaign unveils the genuine and relatable narratives of ten patients, openly sharing the financial obstacles they face when considering dental health care. The campaign emphasizes how Aspen Dental’s affordability and easy access has played a pivotal role in allowing various individuals to regain control over their oral health, changing their life in the process.

Through emotive storytelling and a heartfelt approach, the campaign focuses on the several ways Aspen Dental is “in your corner” by initiating an inclusive conversation featuring the personal stories of countless Americans facing significant barriers to dental care, particularly when it comes to cost and trust. Directed by Voyager’s Marcus Tortorici via agency adam&eveDDB, the stories offer glimpses of the transformative potential of a positive dental experience and illustrate Aspen Dental’s ability to instill confidence in patients seeking essential care.

“We wanted to create a look and feel that was really lived in and textural, while focusing on simple human moments to give the campaign a warm, relatable feel,” shares Tortorici. “I loved our unique frames that captured these simple moments in interesting ways and I think it all came together quite nicely.”