Description
The piece adopts a gamer aesthetic to promote traffic safety, aligning with the geek culture trending during a major event in Fortaleza. Capitalizing on this trend, the campaign connects with a young and engaged audience, creatively and impactfully highlighting the importance of respecting speed limits and avoiding risky behavior on the streets.
This professional campaign titled 'In traffic, there's no reset.' was published in Brazil in January, 2024. It was created for the brand: AMC, by ad agency: EBM Quintto. This campaign is related to the Automotive and Personal Transportation, Education, and Public Utility industries and contains 1 media asset. It was submitted over 1 year ago.
Credits
Creative Director: Kendy Shirasu
Head of Creative: Michel Barba
Art Director: André Gonçalves
Copywriter: Laila Abdalla
Social Media: Marina Mota
Strategic Planner: Jessé Magalhães
Account Executive: Matheus Falcão
