Royal Building Products

In The Lab

Agency: Planit


What do you get when you mix siding, composite stone, premium decking, non-traditional digital strategy, a unique camera rig setup, and a dash of humor? You get professional contractors seeing Royalⓒ Building Products through a whole new lens. Royal’s new “In the Lab” 360 Video Series was developed by Royal’s agency partner, Planit, to connect digitally with its pro audiences. The effort is now playing a 360 role in the global exterior manufacturer’s marketing mix going forward--leveraging entertaining VR Content that showcases innovative product benefits in an immersive format.

This professional campaign titled 'In The Lab' was published in United States in April, 2021. It was created for the brand: Royal Building Products, by ad agency: Planit. This Digital medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 2 years ago by Director of PR & Social Media: Ashlene Larson of Planit.


Advertising Agency: Planit, Baltimore, USA
Production: Workingstiff Films
Director: Matt Pittroff
Executive Producer: Steve Blair
DP: Mike O’Leary
Postproduction: 90 Degrees West
Editorial: 90 Degrees West
Editor: Scott Whitaeker
Producer: Chelsea Ruholl
Sound Designer / Mixer: Mark Bartels


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