Description
In a world that never slows down, stress has become part of everyday life — at work, in the streets, and even at home.
Imtenan Herbal Drinks introduces a simple idea: calm can exist anywhere.
The campaign, “Relaxing in the Middle of Chaos”, captures ordinary moments filled with tension and noise, then contrasts them with one calm character enjoying a cup of Imtenan herbs. While everything around them feels overwhelming, the herbal drink creates a personal pause — a moment of balance, comfort, and clarity.
By placing relaxation at the heart of chaos, the campaign highlights the power of Imtenan’s natural herbs to help soothe nerves and reduce daily stress.
It’s not about escaping life — it’s about finding calm within it.
Imtenan. A moment of calm, wherever you are.
This student campaign titled 'Calm Within The Chaos' was published in Egypt in January, 2026. It was created for the brand: Imtenan, by ad school: The Higher Institute Of Applied Arts. This Design medium campaign is related to the Drinks (Non Alcoholic) industry and contains 7 media assets. It was submitted 1 day ago by Graphic Design Student : Habiba Mahmoud of Higher Institute Of Applied Arts.
Credits
Design by:Besan Mostafa
Habiba Mahmoud
Habiba Mostafa
Roaa Hany
Habiba Kadry
Basmala Mahmoud
Under Supervision of: Dr. Eman Salah
