Etihad Airways Mission Impossible Paramount

Impossible Orchestra - Etihad

Agency: Impact BBDO


To celebrate the launch of Mission: Impossible – Dead Reckoning Part One, Etihad Airways’ cabin crew performed a jaw-dropping skydive.

Etihad Airways, the UAE’s national airline, revealed an electrifying stunt in celebration of its collaboration with Paramount Pictures on the worldwide launch of the highly-anticipated film Mission: Impossible – Dead Reckoning Part One.

In the adrenaline-fueled video, Etihad Airways performed a stunt that had never been done before. In collaboration with Paramount, Etihad put together a skydiving orchestra, who could play the instantly recognisable Mission: Impossible theme song while falling 13,000 feet at 120 mph through the air.

This professional campaign titled 'Impossible Orchestra - Etihad' was published in United Arab Emirates in July, 2023. It was created for the brands: Etihad Airways, Mission Impossible, and Paramount, by ad agency: Impact BBDO. This Film medium campaign is related to the Hospitality, Tourism, Sports, and Travel and Tourism industries and contains 7 media assets. It was submitted 4 months ago by Associate Creative Director: Dennis Silveira of Impact BBDO.


Agency: Impact BBDO
CCO: Ali Rez
ECD: Andre Nassar
Associate Creative Director: Dennis Silveira
Art Director’s: Dennis Silveira, Bijoy Purayil
Designer: Anzan Nahas
Copywriter’s: Katie Handfelt, Archie Singh
TV Production: Rany Sarouphim
Sr. Producer: Ann Geleen Amparado
Business Director: Andrew Peacock
Account Director: Lyne Daher
Account Executive: Maha Alalami
Junior Account Executive: Mark Matta

Production Company: Hanzo
Director: Henri Bassel
DP: Adam Feurmann
Aerial DP/Stunt Choreographer: Joe Jennings
EP: Hijaz Moosa
Producers: Chippy Babu, Taraneh Golozar
Production Manager: Dustin Heveron
Production Assistant: Jerry Simon
1st AC: Taha Sobhanı
DIT: Chris Bucket
Sound Recordist: Daniel McCoy
Gaffer: Michael Kinsey
Wardrobe: Kassey Rich
Hair and Make-Up: Brittany Paige
BTS: Max Junk
Editor: Gialuigi Carella, Amrit Ramakrishnan
Edit House: Lockt, LA
Sound Mixing: Sacha Chaban, 1908 Studios, LA
Colorist: Dmitri Zola
Grading Studio: Trafik, LA Online Studio: BLAB
Andy Malchiodi: Guitarist
Esther Park: Violinist
Chad Ross: Bass Guitarist
Beau Kahler: Percussionist
Jazmyne Kahler: Conductor

Client: Etihad
Global Head of Brand, Creative & Social: George Paige
Marketing Manager: Simon Kamsky
Marketing and Communications Specialist: Sami Haddad
Project Management: Penny Craig-Tomkins
Global Sponsorships Manager: Abdulrahman Al-Hadhrami
Social Media Lead: Abdulla Al Ahbabi


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