Description
Close your eyes and picture a toothbrush commercial. A sterile bathroom. An over-rehearsed smile. Teeth so blindingly white. People awkwardly staring the mirror. That’s the category. Predictable. Interchangeable. Saturated. And consumers have tuned it out, completely apathetic to this.
So we didn’t make another sink-side smile. We blew up the formula.
To prove that Philips Sonicare DiamondClean Prestige is the gentlest toothbrush imaginable — without compromising on an undeniably deep clean — we left the bathroom behind entirely. Instead, we created epic, unexpectedly satisfying cinematic moments that become powerful analogies for smoothness, precision, and total care.
No clichés. No countertops. Just a bold redefinition of what a toothbrush film can be.
The message? Feel the most epic deep clean of Philips Sonicare. Feel the Care.
This professional campaign titled 'Imagine Sonicare' was published in Germany, Sweden, and United Kingdom in December, 2025. It was created for the brand: Phillips, by ad agency: HeimatTBWA\ Berlin. This Film medium campaign is related to the Electronic Devices, Health, and Personal Accessories industries and contains 2 media assets. It was submitted about 2 hours ago.
Credits
Agency:
HeimatTBWA
Managing Director:
Kristina Weng
Creative Direction:
Bruno Urbaschek, Fabio da Silva
Art Direction:
Mutasin Grabenhorst, Antonia Selzer, Daniella Boveland
Copywriters:
Jonas Reiff, Jakob Mohning
Strategy:
Lutendo Madzena
Account Management:
Nicole Neuser, Alessia Schürholz
Agency Producer:
Alexander Langer
Director:
BLOK
Production Company: Marken Films
Partner: Robert Tewes
Producer: Tatjana Bolte
Assistant Producer: Almir Aganovic
Production Manager: Ben Ramson
Editor: Alexander Jurkat, Peer-Arne Sveistrup
Production Design: James Hatt
Art Department: Fabienne van de Koolwijk
Styling: Angelika Götz
Stunt & wire work: Ralf Haeger Stunts
VFX and CGI:
Afterworld
3D/ CG Artist: Gino Fernandez
3D / CG Producing: Cheruto Wang
Grading:
Harbor Picture Company London
Head of production: Charlie Morris, Sarah Banks
Colourist: Alex Gregory
SOUND DESIGN & MIX:
Harbor Picture Company London
SFX:
Roland Tropp
Music:
Massive Music
Voice Agency:
HASTINGS AUDIO NETWORK
Voice Casting:
Jan Werner, HASTINGS AUDIO NETWORK
