ADVERTISING

IKEA

IKEA Sweet Dreams Catalogue

Agency: the Smarts

Description

The main theme of the new IKEA catalogue was "good sleep at home". In order to promote it we created a limited edition of the catalogue and sent it as a direct mail to some mommy influencers. The mother opens it and an inserted lullaby song starts playing. So the baby can fall asleep while the mother goes through the new IKEA "good sleep" inspirational ideas.

This professional campaign titled 'IKEA Sweet Dreams Catalogue' was published in Bulgaria in September, 2019. It was created for the brand: IKEA, by ad agency: the Smarts. This Direct medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 3 years ago by Иьадявьэ.

Credits

Advertising Agency: The Smarts, Sofia, Bulgaria

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.