The main theme of the new IKEA catalogue was "good sleep at home". In order to promote it we created a limited edition of the catalogue and sent it as a direct mail to some mommy influencers. The mother opens it and an inserted lullaby song starts playing. So the baby can fall asleep while the mother goes through the new IKEA "good sleep" inspirational ideas.
This professional campaign titled 'IKEA Sweet Dreams Catalogue' was published in Bulgaria in September, 2019. It was created for the brand: IKEA, by ad agency: the Smarts. This Direct medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 3 years ago by Иьадявьэ.
Advertising Agency: The Smarts, Sofia, Bulgaria