Due to new Coronavirus regulations in Israel, people have been asked to keep social distance and stay in the safety of their homes. Because of this uncomfortable situation, many families are spending a lot of time together and seeking new attractions, especially for the kids. So, to help them, we turned the IKEA catalog to a children's workbook catalog that will help families spend time together and stay at home.
This professional campaign titled 'IKEA "Stay Home" Catalog - Family Boredom Solutions' was published in Israel in April, 2020. It was created for the brand: IKEA, by ad agency: McCann. This Print medium campaign is related to the Public Interest, NGO and Retail Services industries and contains 16 media assets. It was submitted over 3 years ago by Senior Creative Director: Elad Gaizler of McCann Tel Aviv.
Advertising Agency: McCann, Tel Aviv, Israel
Ceo: Nadav Pressman
Executive Creative Director: Sigal Abudy
Senior Creative Director: Elad Gaizler
Creative Director: Sagi Betesh
Art Director: Adi Manor
Client Supervisor: Bat-El Assaying
VP Client Services: Michal Popov