IKEA - Home is not a museum

Agency: McCann


We all have this person in life whose home is a display. They are afraid for their things and do not let you touch anything

Ep, ep, ep… Take your feet off the couch!
Ep, ep, ep… Eat over the sink!
Ep, ep, ep… Be careful for that dresser!

Those people are our mothers, our friends and colleagues
There are also a few among us who are reading this text right now

At IKEA, we believe that our home is a place for living, a place to feel comfortable and free

So we decided to show it, in the most distinct way, and to create awareness to IKEA beautiful, affordable and designed, every home solutions.

Ikea present:
Home is not a museum

This professional campaign titled 'IKEA - Home is not a museum' was published in Israel in November, 2022. It was created for the brand: IKEA, by ad agency: McCann. This 360° medium campaign is related to the House, Garden and Household Products industries and contains 1 media asset. It was submitted over 1 year ago.


Creative: Sigal Abudy, Asa Keren, Yonatan Title, Gidi Shamir, Mel Caspi, Amir Kapach, Elina Shwartz
Account Management: Michal Popov, Bat-El Assayag, Yarden Mizrahi, Gili Shoshani, Angelina Furmanov
Strategy: Offer Brenner, Shlomi Nachmias
Studio: Mccann studio
UMD: Aviad Ashkenazi, Racheli Baresi
UM: Michal Liebeskind, Ronnie Alderoty, Roey Kon
Production: Simi Ben-Zikri
Director: Assaf Harel
Production Company: POV


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