IKEA Championship Plant

Agency: Rethink


Toronto would give just about anything to keep their MVP, Kawhi Leonard, in the city and playing for the Raptors. One particular fan, fondly known as “Plant Guy”, found himself on the news offering up his plant as a housewarming gift to Kawhi. It became a viral sensation, inspiring others fans to bring their plants to the championship parade on Monday.
IKEA Canada was quick to react on social media to promote their live plants as housewarming gifts for champions. Their marketing team had fun responding to comments on Instagram with personalized jokes and hashtags, like #WeTheForest and #YouStay to ones they particularly liked.
If you didn’t know IKEA sells real plants, you do now. Fun (Guy) fact, they also happen to look great next to the Championship Trophy.

This professional campaign titled 'IKEA Championship Plant' was published in Canada in June, 2019. It was created for the brand: IKEA, by ad agency: Rethink. This Digital medium campaign is related to the House, Garden industry and contains 2 media assets. It was submitted about 5 years ago.


Advertising Agency: Rethink, Canada
Creative Director: Joel Holtby, Aaron Starkman
Art Director: Zachary Bautista, Alexandra McGuirk-Penedo
Writer: Andrew Chhour
Account Services: Sarah Riedlinger, Megan Christopher
Clients: Santiago Arbelaez, Jordan Sequeira, Caroline Hayes


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