If it's working, it's Reliant

School: The Creative Circus


Texas is the only state where the electric grid is entirely deregulated at the state level. Which means Reliant, the largest electricity company in Texas, must compete in the marketplace.
So, we decided to give this corporate power company a personality and customers a reason to believe.

This student campaign titled 'If it's working, it's Reliant' was published in United States in December, 2020. It was created for the brand: Reliant, by ad school: The Creative Circus. This Film medium campaign is related to the Industrial, Agriculture industry and contains 4 media assets. It was submitted about 3 years ago.


Advertising School: The Creative Circus, Atlanta, United States of America
Art Director: Eddie Garcia
Copywriter: Cameron Higginbotham

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