The AKC's first ever nationwide digital brand marketing campaign "If It Barks, It's AKC," developed by digital marketing agency Media Cause, was created to help move the organization past it’s “show dog only” perception, and use a mix of humor and education to position the 135-year-old nonprofit organization as a trusted, accessible, expert resource for all dogs and their owners—regardless of breed or background. The campaign contains elements across digital media, Spotify, social, and OTT/streaming services, including a series of four commercials shot by director Dan DeLorenzo and Search & Destroy Films.
This professional campaign titled 'If it Barks, it's AKC' was published in United States in March, 2020. It was created for the brand: American Kennel Club, by ad agency: Media Cause. This Integrated medium campaign is related to the Pets and Professional Services industries and contains 10 media assets. It was submitted over 2 years ago by SVP, Creative + Brand: Amy Small of Media Cause.
Advertising Agency: Media Cause, Atlanta, San Francisco, Boston, Washington DC, United States of America