I had you all the summer and now i’ll send you off to school you think I’d crumble you think I’d break down and cry ? Oh NO .. NOT I
I had you all the summer and now i’ll send you off to school you think I’d crumble you think I’d break down and cry ? Oh NO .. NOT I
Description
Back-to-school promotions are everywhere, so the challenge was to create one that felt less like a promotion and more like a moment every parent could instantly recognize, laugh at, and share. We turned Gloria Gaynor’s iconic “I Will Survive” into the anthem of every parent who made it through the beautiful chaos of summer vacation with their beloved little monsters. A familiar song gets a funny new meaning, giving parents a playful sound bite to celebrate the end of summer, sing along to, and share with others who know exactly what it means to survive the holidays. The result is a relatable, emotionally resonant idea that turns a commercial promotion into a cultural parenting moment.
This professional campaign titled 'I Will Survive' was published in Kuwait, Qatar, and United Arab Emirates in August, 2026. It was created for the brand: LG, by ad agency: KickAds. This Audio, Content, and Digital media campaign is related to the Electronic Devices industry and contains 5 media assets. It was submitted 4 days ago by IDEAS worth MILLIONS: KickAds of Creative Agency.
Credits
Agency & Production House: KickAds
Director: Amin Ragab
1st AD: Amira Abou Zeid
Directing Team: Marawan Waleed, Youssef Husari
Director of photography: Omar Abdel-Dayem
Camera & FreeFly Operator: Mohab Hosny
Focus Puller: Omar Farouk
Gaffer: Ahmed Tarek
Best boy: Khaled Agamy
Additional camera footage: Lina waleed
Producer: Salma Khattab
Production Manager: Youssef Sherif
Production Trainee: Salma Adel
Studio: Kitchow
Art Director: Rehab Hamza
Assistant Art Director: Jasmine Hamza
Stylist: Ibrahim Mahmoud
Camera equipment: EgyGrip
Creative Director: Yaz Ghoniem
Business Director: Farah Khaled
Agency Team: Norine Khaled, Raneem ElMahdy, Hazem Kamal
Post-Production House: Barber Shop
Editor: Mostafa Magdi
Colorist: Nour Ibrahim
Sound Design: Fady Garas
Directing Services by DEMAGH SEM
