I See Deadlines

Therapists in private practice run their businesses alone, and for most of them, nothing is more frightening than their finances. This two-part horror series from Heard, financial management software built for therapists, turns that dread into the genre it belongs in. Each spot follows Penny, a therapist stalked by the everyday terrors of running a practice: receipts that pile up in the dark, a tax deadline that keeps getting closer, books that never quite balance. The scares are played for real until the reveal, where Heard steps in and the monster turns out to be manageable. Taxes and bookkeeping don’t have to be scary.