ADVERTISING

Description

When Egyptian women are harassed; their first yell at the harasser is the word “Animal!”, So we chose the well-known identification icon “I’m not a robot” and blend it with the insight we have “animal” to bring “I’m not an animal” Making it a new identification icon to make men think, rank and ask themselves to stay human.

This professional campaign titled 'I’m Not an Animal' was published in Egypt in February, 2019. It was created for the brand: NGOs' Union Against Harmful Practices on Women & Children Egypt, by ad agency: AD. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 3 years ago.

Credits

Advertising Agency: AD, Cairo, Egypt
CEO: Abdulrahman Al-Fantokh
Creative Director: Ahmed AbuBakr
Art Director: Mohamed Tawfik
Copywriter: Mostafa Zidan

Helsingin Sanomat

ADVERTISING

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