Hyundai IONIQ

I'm in charge

Agency: Jung von Matt


You might think you can’t change the world – but what if you could?
With the launch campaign of IONIQ, Hyundai’s electric line up, we encourage people to realize their power and be in control of their impact on the world. Now we can all be in charge of tomorrow, time, connections, and how we move forward together.

This professional campaign titled 'I'm in charge' was published in Germany in November, 2020. It was created for the brands: Hyundai and IONIQ, by ad agency: Jung von Matt. This Integrated medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 3 years ago.


Advertising Agency: Jung von Matt NECKAR, Germany
Managing Director: Peter Waibel, Daniel Adolph
Creative Director: Rico Noël, Matthias Hess
Art: Amalia Ambartsumyan, Francesca Montrucchio, Anna Rondolino, Jamal Rashou
Copy: Angélique Catuhe, Andrea Weisser, Diana Tannos
Agency Producer: Felix Eichhorn
Accounting: Thien An Nguyen, Marco Schubert
Art Buying: Anusha Atreya
Strategy: Christian Appich, Kevin Tiedgen, Jasmin Schlaich
Postproduction: Birgit von Glasner, Dominik Schmutzer
Film Production: Akkurat Studios, Object, Animal
Director: Amber Grace Johnson
DoP: Robert Hardy
Exc. Producer: Rocco Kopecny, Dagmar Garber, Dom Thomas
Producer: Jacky Kaassa-Presting
Production Designer: Marco Bittner Rosser
Stylist: Larissa Bechthold
Editor: Emma Backmann
Postproduction: Storz&Escherich
VFX Supervision: Matthias Storz, Roy Escherich
Color Grading: Company3
Colorist: Sofie Borup
Sound Design & Mix: Ballad
Production Kiev: Radioaktive Film
Production Kenya: Ginger Ink.
Music: 2WEI Music
Photo Production: Emeis Deubel
Photographer: Damien De Blinkk
Post Operator: Pepê Alram / Recom Farmhouse


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