Digital integrated operation during the Olympic Games 2012. The idea was to connect all the fans, who stayed in France during the event, with the French Olympic Team. A Facebook application let them send their written and oral cheers. All the supports were broadcasted on a giant screen and via the technology AudioSpotlight in London.
This professional campaign titled 'I Like France' was published in France in August, 2012. It was created for the brand: Allianz, by ad agency: Social Mix Media Interactive. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 9 years ago.
Advertising Agency: Social Mix Media Interactive, France
Art Director: Emilie Basset
Copywriters: Hugo Fromont, Pierre Ayroles
Account Director: Emmanuelle Cabrera