Description
While the legal drinking age in most countries is regulated, the reality is that underaged drinking still happens and the number of teenagers killed in alcohol related car accidents is devastating. "Hyundai Protect" is the key to freedom for both parents and teens alike, giving teens the independence they crave and parents the peace of mind they deserve. This product is a key with an incorporated breathalyzer that makes the driver go through an alcohol test every time he/she wants to start the car.
This student campaign titled 'Hyundai Protect' was published in United States in May, 2018. It was created for the brand: Hyundai, by ad school: Miami Ad School. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 5 years ago.
Credits
Advertising Agency: Miami Ad School, Miami, USA
Art Directors: Giano Currie, Dexter Griffiths, Ashu Mas
Copywriters: Domingo Angelini, Tina Assadpour
