Lucozade is running a campaign to showcase a trio of its new rugby brand ambassadors, England's Chris Robshaw, Scotland's Richie Gray and Wales' Leigh Halfpenny, ahead of this weekend's start of the Six Nations championships. The £1m marketing activity highlights its Lucozade Sport brand and is tailored to each of the respective three countries, running across outdoor and digital.
Represented by David Birkitt
This professional campaign titled 'Hydrates and fuels you better than water' was published in United Kingdom in February, 2013. It was created for the brand: Lucozade, by ad agency: Grey. This Print medium campaign is related to the Non-Alcoholic Drinks industry and contains 3 media assets. It was submitted almost 10 years ago.
Advertising Agency: Grey, London, UK
Creative Director: Andy Lockley
Designer: Ryan Connolly
Photographers: Diver & Aguilar
Account Director: Jon Lawton
Account Manager: Alex Dousie