Description
Neogama BBH shows urban oasis as a metaphor for refreshing power of Mentos Pure Fresh. In order to magnify the refreshing power of Perfetti Van Melle Mentos Pure Fresh, Neogama BBH has created a print campaign that uses a striking visual metaphor. The pieces show green areas embedded in large urban centers - Central Park in New York, Hyde Park in London and Shinjuku Gyoen in Tokyo – with the headline: "Crunchy outside. Refreshing inside. Surprising chewing gum with liquid filling.
This professional campaign titled 'Hyde Park, London, Shinjuku Gyoen, Tokyo, Central Park, NY' was published in Brazil in October, 2009. It was created for the brand: Mentos, by ad agency: BBH. This Print medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted over 15 years ago.
Credits
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Thiago Cruz and Rafael Segri
Copywriter: Silvio Amorim
