HUWEI Mate10 For Yourself

Agency: Insight Group


Copping up with the need of nowadays female consumers, HUAWEI Mate 10 has now released a special mobile in pinky gold. Considering women are playing increasingly important role in nowadays societies, HUAWEI strategically promotes this specialized phone by launching a themed campaign #foryourself , in order to support female self-reliant theory and to raise them the awareness of self-improvement. Throughout the campaign, 7 independent ladies demonstrate 7 different forms of female self-reliant in modern life. The commercial video delivers strong messages, not only but includes: women should start from their hearts, they deserve to have dreams and have the chances to make their dreams come true; they have the privilege to make friends they as wished and to explore want they want to; they are qualified to form their own values and their points of view to life.

This professional campaign titled 'HUWEI Mate10 For Yourself' was published in China in March, 2018. It was created for the brand: Huawei, by ad agency: Insight Group. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: INSIGHT GROUP, Guangzhou, China
Executive Creative Director: Music Zhang
Creative Director: YanMing Li
Art Directors: Lin Yue, Zhibiao Gao
Copywriters: YanMing Li, Qiu Jing
Photographer: Julien Ayrault


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