ADVERTISING

Humanaut

Humanaut Brand Roast

Agency: Humanaut

Description

Humanaut is known for creating humorous campaigns for clients that lampoon the serious tone of classic ad tropes such as public-service announcements. Its latest spot is a direct appeal to brands in which Founder/Chief Creative Director David Littlejohn uses this parody approach to announce the agency’s latest service offering: brand roasts.
“An authentic brand is one that doesn’t take itself too seriously,” Littlejohn notes. As he begins his plea to brand managers, he then tells how Humanaut is bringing honesty to a whole new level. “The comedy roast once reserved for celebrities is now available for your brand.”
But it is no joke—it’s an actual service designed as a win-win for brands seeking brutally honest consumer insights and comedians who are suffering greatly as live venues have closed because of the COVID-19 pandemic. Humanaut is working with a pool of NYC standup comics who will mercilessly roast each brand. The agency will then create a sizzle video of the best material to share with the client and turn the comedians’ sick burns and insults into actionable marketing insights. The cost is $15,000.

This professional campaign titled 'Humanaut Brand Roast' was published in United States in October, 2020. It was created for the brand: Humanaut, by ad agency: Humanaut. This Integrated medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 1 year ago.

Credits

Advertising Agency: Humanaut, USA

Bogotá River Gr...

ADVERTISING

iStock Essentials

Holism written with fire. Loop

Artist: Ianm35

iStock Essentials

Christian Humanism written with ...

Artist: Ianm35

iStock Essentials

LGBT flag with notes against dis...

Artist: Grandbrothers

iStock Essentials

Portrait of Johann Goethe is a g...

Artist: iv-serg

iStock Essentials

Smile of Gioconda o Mona Lisa il...

Artist: Ianm35

iStock Essentials

Face of Gioconda o Mona Lisa ill...

Artist: Ianm35

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.