Human Nature vs. Nature Nature

It's Human Nature to make a mess but it's Seventh Generation’s nature to clean it up. Today, Seventh Generation launched a new campaign Human Nature vs. Nature Nature highlighting the cleaning power of its bio-based products to tackle everyday messes of human nature, not despite being green but because they are green.

The campaign includes two new ad spots and showcases Seventh Generation’s new visual world created in collaboration with creative agency Mother New York. The spots highlight Seventh Generation’s liquid laundry detergent (:30) and dishwasher detergent packs (:30).

Each one intentionally forgoes the look of traditional “green” ads we’ve grown accustomed to in the industry, and instead focuses on the efficacy of Seventh Generation bio-based products in a format consumers are accustomed to.

According to a recent survey conducted by OnePoll on behalf of Seventh Generation, 1 in 6 Americans admit they’re not well-informed about the ingredients in their commonly used products with Gen Z feeling the least informed. Additionally, almost half of Americans (48%) said that it shouldn’t fall on consumers to worry about the safety of the products they purchase. Seventh Generation’s eco-friendly products are powerful yet safe for your family, as well as the planet, with the EPA Safer Choice certification, and the company is committed to educating consumers to become more conscious of their cleaning products.