HUAWEI | Giant Small
Description
“Giant Smart” is a poetic redefinition of intelligence, told through the lens of a tablet.
In a world where smart devices often chase complexity, this film proposes something simpler: that true brilliance lives in quiet gestures.
Designed for creators, thinkers, and idea-makers, the HUAWEI tablet isn’t just powerful. It’s perceptive. It understands that the smallest moves—a handwritten note, a sketched line, a thought saved—can lead to the biggest breakthroughs.
The film uses a minimalist voice and visual language to evoke clarity, intentionality, and flow. Every scene is crafted to show that innovation doesn’t have to shout. It can whisper with purpose.
Because smart doesn’t need to be loud. It just needs to be right.
“Small looks great” becomes more than a tagline.
It becomes the product philosophy of a device made to empower subtle brilliance.
Thoughtfully written. Elegantly directed.
A celebration of big ideas in small forms.
This professional campaign titled 'Giant Smart' was published in Australia, Brazil, and France in April, 2025. It was created for the brand: Huawei, by ad agency: Black and Cameron. This Film medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted 2 months ago by CEO: THINK & ACTION of THINK & ACTION.
Credits
Client: HUAWEI
Production House: HeiKaiMai
Director: Zhang Qu
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EP Group
Executive Producer: Nic & A Jie
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Director Crew
1st Assistant Director: H
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Producer Crew
Production Manager: Liu Xiaotian (Spencer)
Line Producer: Fu Jiahao
Coordinator: Shang Xuanying
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Camera & Gaffer Crew
Director of Photography: Limbo
1st Camera Assistant: Wu Disen
Camera Assistants: Qiu Maojun, Zhang Hanxiao
Gaffer: Zhang Fei
Sound Recordist: Zhang Yutao
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Art Crew
Art Director: Huang Yucong
Executive Art Director: Chen Wenjian
Props Master: Fu Tianci
Styling Guidance: Zhao Ying
Costume Team: 3.1 Studio
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Postproduction
Post Producer: Xiao Wei
Editor: Ou Jie
Online Editor: Wu Xia
Colorist (TC): Wu Xia, Kaus
Sound Design: WELAINK @ IN Production
Mixer: WELAINK @ IN Production
