Description
In a category where “value” is often shorthand for compromise, restaurant brands are being challenged to prove that affordability doesn’t have to come at the expense of quality, experience, or craft. Increasingly, consumers are redefining value as a balance of price, taste, and transparency, not just a dollar amount.
Against that backdrop, Cicis Pizza and its creative agency of record 3Headed Monster are launching their latest chapter of the national campaign, “The Best Pizza Value Anywhere”, designed to reframe what value actually looks like in pizza. Running nationally across TV, CTV, cinema, radio, Meta, TikTok, YouTube, display and OOH, the campaign continues to bring Cicis’ five core pillars—Quality, Variety, Value, Experience and Personalization—to life through a playful, multi-channel platform.
Emphasizing quality and personalization, the newest spot, ‘How We Dough It’, marks the return of C.C. Pazzini. C.C. Pazzini takes viewers on a “backstage tour” of Cicis Pizza where he spotlights the fresh ingredients and craftsmanship behind every pizza, from fresh dough to freshly shredded mozzarella. “The Best Pizza Value Anywhere” ultimately positions Cicis not just as an affordable option, but as one redefining what “best value” can mean in the category.
This professional campaign titled 'How We Dough It' was published in United States in July, 2026. It was created for the brand: Cicis Pizza, by ad agency: 3Headed Monster. This Film, Integrated, and OOH Outdoor media campaign is related to the Food industry and contains 1 media asset. It was submitted 2 minutes ago.
Credits
Client: Cicis Pizza
Maria Trujillo, Chief Marketing Officer
Agency: 3Headed Monster
Shon Rathbone, Chief Creative Officer
Pete Voehringer, Creative Director
Kevin Walsh, Creative Director
Jake Sazon, Art Director
Copywriter, Nebraska White
Bruna Saavedra, Group Account Director
Jules Davis, Account Executive
Matt Faris, Head of Production
Loreal Johnson, Producer
Nate Schiefelbein, Sr. Video Specialist
Ashley Miglini, Business Affairs Manager
Production Company: Under Wonder Films & Entertainment
Nitram, Director
Ivanna Borin, Executive Producer
Frank Borin, Executive Producer
Robert Katz, Line Producer
Pau Castejon Ubeda, Director of Photography
Dana Sherman, Assistant Director
Alexandria Doody, Production Supervisor
Cameron Doody, Production Coordinator
Post Production/FX Company: Mathematic USA
Hadi Dahrouge, Executive Producer
Gail VonDedenroth, Head of Production
Josef LeBeau, Producer
Clementine Roy, Producer
Augustin Vernier, Producer
Charlie Iturriaga, On-set VFX Specialist
Thomas Darain, VFX Supervisor
