Description
This new tongue-in-cheek campaign from john st. for Boston Pizza’s is centered around helping customers get their patio game on point by re-training them on the things they’ve forgotten. The centrepiece of the campaign is a 72-page manual featuring articles and infographics on such things as protecting your beer from patio wasps, ordering from a real human server, and pulling apart coasters. There's also a hotline (1-855-BP-HOW-TO)
This professional campaign titled 'How to patio' was published in Canada in June, 2021. It was created for the brand: Boston Pizza, by ad agency: John St. This Integrated medium campaign is related to the Food industry and contains 9 media assets. It was submitted over 3 years ago.
Credits
Advertising Agency: john st., Canada
Chief Creative Officer: Cher Campbell
Creative Director: Cam Boyd
Associate Creative Director: Gabrielle Soucy-Girard
Graphic Designer: Carol Hung
Art Director: Michelle Orlandi
Copywriter: Tim Morrison
Copywriter: Beatrice Rea
Strategist: Daavi Wong Wolfson
Group Business Lead: Ian Brooks
Business Lead: Lindsay Day
Account Supervisor: Kelly Brennan
Account Coordinator: Bairavi Sripalan
Producer: Erin Feldman
Illustrator: Cam Miller
Printer: Gas Company
Producer: Natalie Cooper
Producer: Nicole Klug
Wireframes: One Pixel Off
Developer: Ahmed Wageh
Agency Producer: Raquel Rose
Production Company: Partners FIlm
Directors: Ben & Dave
Executive Producer: Aerin Barnes
Line Producer: Amalie Bruun
Editorial: Saints
Editor: Cam Lasovitch
Producer: Mackenzie Goodwin
Online: Darling
Audio: Eggplant
