Boston Pizza

How to patio

Agency: John St


This new tongue-in-cheek campaign from john st. for Boston Pizza’s is centered around helping customers get their patio game on point by re-training them on the things they’ve forgotten. The centrepiece of the campaign is a 72-page manual featuring articles and infographics on such things as protecting your beer from patio wasps, ordering from a real human server, and pulling apart coasters. There's also a hotline (1-855-BP-HOW-TO)

This professional campaign titled 'How to patio' was published in Canada in June, 2021. It was created for the brand: Boston Pizza, by ad agency: John St. This Integrated medium campaign is related to the Food industry and contains 9 media assets. It was submitted almost 3 years ago.


Advertising Agency: john st., Canada
Chief Creative Officer: Cher Campbell
Creative Director: Cam Boyd
Associate Creative Director: Gabrielle Soucy-Girard
Graphic Designer: Carol Hung
Art Director: Michelle Orlandi
Copywriter: Tim Morrison
Copywriter: Beatrice Rea
Strategist: Daavi Wong Wolfson
Group Business Lead: Ian Brooks
Business Lead: Lindsay Day
Account Supervisor: Kelly Brennan
Account Coordinator: Bairavi Sripalan
Producer: Erin Feldman
Illustrator: Cam Miller
Printer: Gas Company
Producer: Natalie Cooper
Producer: Nicole Klug
Wireframes: One Pixel Off
Developer: Ahmed Wageh
Agency Producer: Raquel Rose
Production Company: Partners FIlm
Directors: Ben & Dave
Executive Producer: Aerin Barnes
Line Producer: Amalie Bruun
Editorial: Saints
Editor: Cam Lasovitch
Producer: Mackenzie Goodwin
Online: Darling
Audio: Eggplant

Apertura Magazine


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.