Big tobacco has been targeting minorities using racist tactics for decades. This campaign, for California's anti tobacco effort is designed to bring awareness to the fact that it still goes on to this day.
This professional campaign titled 'How They See You' was published in United States in January, 2019. It was created for the brand: Tobacco Free California, by ad agency: Crosscut. This Digital medium campaign is related to the Other industry and contains 6 media assets. It was submitted almost 3 years ago by Executive Creative Director: Mike Goldberg of Crosscut.
Advertising Agency: Crosscut, San Francisco, USA
Executive Creative Director / Copywriter: Mike Goldberg
Photographer: Todd Antony
Michael Marten: Art Director
Art Director: Diana Nunez