Tobacco Free California

How They See You

Agency: Crosscut


Big tobacco has been targeting minorities using racist tactics for decades. This campaign, for California's anti tobacco effort is designed to bring awareness to the fact that it still goes on to this day.

This professional campaign titled 'How They See You' was published in United States in January, 2019. It was created for the brand: Tobacco Free California, by ad agency: Crosscut. This Digital medium campaign is related to the Other industry and contains 6 media assets. It was submitted almost 3 years ago by Executive Creative Director: Mike Goldberg of Crosscut.


Advertising Agency: Crosscut, San Francisco, USA
Executive Creative Director / Copywriter: Mike Goldberg
Photographer: Todd Antony
Michael Marten: Art Director
Art Director: Diana Nunez


iStock Essentials

Barbed wire in 4k slow motion 60fps

Artist: ProFilm4K

iStock Signature

Summer vacations in California: ...

Artist: piola666

iStock Signature

Women friends at home, weekend b...

Artist: LeoPatrizi

iStock Essentials

Man playing fetch with his dog o...

Artist: Forrest Brown

iStock Signature

Woman in La Jolla, CA

Artist: ianmcdonnell

iStock Essentials

Aerial view of small trail in th...

Artist: Thomas De Wever

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.