Campaign launching New York City's most iconic and beloved hot dog chain, Papaya King, into Los Angeles, the first market outside of New York. The campaign focused on a strategy of leveraging the New York heritage of the brand while at the same time hitting on observations uniquely LA. A Papaya King food truck was mobilized to hit key neighborhoods with two roles: 1. Drum up excitement about the store's opening date. 2. Sample product to those connected to the brand through social media. Meanwhile outdoor boards with a New York attitude blanketed Hollywood communicating the big news to locals.
This professional campaign titled 'Housewife, Casting, Natural, Panties' was published in United States in June, 2011. It was created for the brand: Papaya King, by ad agency: Mistress. This OOH Outdoor medium campaign is related to the Food industry and contains 4 media assets. It was submitted over 12 years ago.
Advertising Agency: Mistress, USA