Party City

Agency: Zimmerman


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Pigs-in-a-blanket, cocktail wieners, kilted sausages: Hot dogs can be very popular at a party. So when Party City's agency of record Zimmerman came up with the idea of an online haunted house populated entirely by animated hot dogs in costume-Halloweenies-to promote Party City's 2009 Halloween costumes, ClickFire Media and partner brand Click 3X couldn't resist. The resulting website brings together 3D animated characters, Facebook Connect, interactivity, viral video, and a link to buy the real costumes from Party City. The two companies worked in constant collaboration.

This professional campaign titled '' was published in United States in October, 2009. It was created for the brand: Party City, by ad agency: Zimmerman. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 13 years ago.


Advertising Agency: Zimmerman, USA
Creative Director: Eric Thomas
Digital Director: Rusty Howard
Producer: Emily Barrow
Product Manager: Matt Watson
Interactive Design Studio: ClickFire Media
Producer: Ephraim Kehlmann
Director / Flash Developer: Jason Tordsen
CD: Winnie Tsang
Sr. Designer: Rob Bigwood
CGI: Susan Taafe, Jongmoon Woo
Audio Post / Sound Design: Sound Lounge
Mixer / Sound Designer: Phan Visutyothapibal

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