Hottermelon, Sriruption

Agency: VML


To further promote the Spicy Sriracha Chicken Sandwich, which has Sriracha in nearly every ingredient, Wendy’s set out to see in what else Sriracha could be assimilated. In a series of science project spoofs, Wendy’s discovered the many different ways one can put Sriracha IN everything.

This professional campaign titled 'Hottermelon, Sriruption' was published in United States in December, 2016. It was created for the brand: Wendy's, by ad agency: VML. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted almost 7 years ago.


Advertising Agency: VML, New York, USA
Chief Creative Officer: Debbi Vandeven
Executive Creative Director: Chris Corley
Group Creative Director: Pat Piper
Creative Director: Jordan Gray
Account Manager: Colin Belmont
Group Planning Director: Bret Smith
Senior Producer: Michael Kinney
Production Company and Editorial: Liquid 9
Director: Frankie Oviedo
Executive Producer: Chris Weaver
Editor: Ryan Lewis
Post Producer: Kate Zadoo


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