Hope Generator

In an unprecedented context, Ecuador is facing recurring blackouts that have left entire communities and hundreds of businesses in the dark, severely impacting the local economy and daily life. This energy crisis has highlighted the urgent need for creative and immediate solutions to mitigate its effects, especially for small businesses struggling to stay afloat.

Orgu-Ford and the agency BBA Ecuador (Brand Building Ad) took meaningful action. Using the Ford F-150 FULL Hybrid and its revolutionary integrated Pro Power Onboard generator system, they brought their vehicle inventory to the streets, delivering power to the small businesses that needed it most. This wasn’t just about turning on lights—it was about demonstrating how a brand can activate its purpose at the right moment, transforming a vehicle into a catalyst for hope and productivity.

This initiative not only connected Ford with local entrepreneurs but also literally illuminated the impact of applied creativity. It went beyond advertising: a tangible solution that proved innovation and marketing don’t just tell stories—they make them real. The result? A gesture that generated light, connection, and a reminder that a brand’s true greatness is measured in the dark.