ADVERTISING

IKEA

Homemade Is Best

Agency: Forsman & Bodenfors

Description

We wanted to ensure a connection between IKEA's kitchen appliances and one of the best things you can do in a kitchen, some great baking. So the main attraction in the campaign became a 140 page coffee-table baking book presented in a very visually unique and spectacular way. 90% of all the photographs taken in baking books look extremly alike. We wanted to try something different and present the recipes in a totally new fashion. We let ourselves be inspired by high fashion and japanese minimalism. The idea of the book became to tone down the actual cake and put the ingredients in focus. The recipes are presented as graphic still-life portraits on a warm and colourful stage. And when you turn the page you see the fantastic result. The baking book contains 30 classic swedish baking recipes everything from small biscuits to large cakes.

This professional campaign titled 'Homemade Is Best' was published in Sweden in December, 2010. It was created for the brand: IKEA, by ad agency: Forsman & Bodenfors. This Direct medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 11 years ago.

Credits

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Photographers: Carl Kleiner/Agent Bauer
Advertiser's Supervisor: Joel Idén
Stylist: Evelina Bratell
Retouch: F&B factory

Salvation Army
Swedish Postal ...

ADVERTISING

iStock Essentials

Ikea Furniture Retail Store

Artist: TonyBaggett

iStock Signature

Ikea Boxes at the top of Car, Bo...

Artist: tunart

iStock Signature

IKEA

Artist: virtualphoto

iStock Essentials

Interior view of dinning table i...

Artist: tang90246

iStock Essentials

Ikea

Artist: vkyryl

iStock Signature

IKEA Store Building and Flags

Artist: buzbuzzer

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.