For the Dutchman living across the pond
For the desert girl studying at an Ivy
For an Irishman stuck on that other island
For a Sunflower State native in a concrete jungle
For a Japanese man who must see his sun rise in a foreign land
Description
This campaign positions Miracle-Gro’s line of indoor fertilizer as a way to bring home with you, no matter how far away you are from it. Built for people living away from their home - students, renters, expats - each ad places a location-rooted plant against a dramatically contrasting outside view. By positioning Miracle-Gro as a product that helps people create comfort, familiarity, love, and pride wherever they live, the campaign shifts indoor gardening from a hobby to an emotional anchor, grounding the brand in moments of transition, movement, domestic pride, and everyday belonging.
This student campaign titled 'Home is where you grow it' was published in Ireland, Japan, and United States in January, 2026. It was created for the brand: Miracle Gro, by ad school: Southern Methodist University. This OOH Outdoor and Print media campaign is related to the Hospitality, Tourism, House, Garden, and Household Products industries and contains 5 media assets. It was submitted about 21 hours ago.
Credits
Advertising Agency (School): Southern Methodist University, Dallas, Texas
Production Company: Temerlin Advertising Agency
Art Director: Wilson LeMay
Copywriter: Wilson LeMay
Graphics: Wilson LeMay
