Description
What does "home" truly mean?
Is it merely the place we go back to at the end of the day?
Is it a feeling? Maybe it's a person?
“The Perfect Circle” (the brand slogan) isn’t about the walls.
It’s about the way light moves through them.
It’s about the stillness between people. The echo of something familiar. The freedom to make a space your own — without losing your shape in the process.
We used the circle as a metaphor. Not for perfection, but for wholeness through community and personal activities.
Something complete, yet still open. Like a place you can grow into, again and again - over and over.
This campaign was built with honesty and restraint.
It doesn’t try to sell you a lifestyle, unlike most real estate ads.
It just asks you to feel something — and maybe remember what home means to you. Raw, real, and honest. Full of deeply relatable insights.
No floorplans. No bedrooms. No picture-perfect families standing by a window. Instead, we went deeper — to the feeling of home. The strange, quiet, powerful feeling that lives in the space between things.
This professional campaign titled 'Home is a Feeling' was published in Egypt in July, 2025. It was created for the brand: Alburouj, by ad agencies: Allthingsdibo and To Brand. This Film medium campaign is related to the Real Estate industry and contains 2 media assets. It was submitted 5 months ago by Director: Dibo of Allthingsdibo.
Credits
Director: Dibo
Agency: To Brand
Taimour Othman
1st Unit
DOP: Taimour Taimour
Assistant Director: Ahmed Magdy Mounir
2nd Assistant Director: Jana Shaher
2nd Unit
DOP: Fady Hisham
Assistant Director: Nadine El-Said
2nd Assistant Director: Martin Sameh
Production Designer: Omneya Tawakol
Costume Designer: Rwida El-Badry
Photographer: Taimour Othman
Production House: Kino Films
Executive Producers: Amira Sherif & Dido
Head of Production: Mohamed Sabry Abaza
Senior Producer: Farah Dabbour
Line Producer: Mahmoud Khawaga
Assistant Producer: Malak Yassin
Training: Amr Essam - Ahmed Ehab - Salma Fekry - Rawan Magdy
Post Production Supervisor: Omar Abdelrazek
Production Manager: Mohamed Hassan - Khalid Kamal Eldin
Production Team: Karim El-Hosainy - Hazem Shaheen - Omar Ali - Mohamed Salama - Bishoy Maher - Medhat Ghaly - Karim Hesham - Adham - Farouk Hany
Post House: PYMK Studios
Editor: Hussien Mokhtar
Managing Director: Sara Abouzeid
DIT Editor: Essam Shaaban - Fady Abousehly
Colorist: Gendy
Music production: Moe El-Arkan
Mixing: Moe El-Arkan
Sound design: George Yacoub
VO Artist: Nada Saeed
BTS: Qotb
Client: Imkan Misr
Brand: Alburouj - The Perfect Circle
