Holy Sh*t, Air Force One is a Sell Out!

School: Miami Ad School


On 20th April 2006, Marc Ecko, graffiti artist and founder of the Ecko fashion apparel pulled off a viral stunt: a film of himself and his crew spray painting the Air Force One with the words: Still Free. It was one big hoax. But on 9th May 2013: HuffingtonPost broke the news that the real Air Force One Presidential Aircraft was up for bid. Proof of Evidence. Therefore, we seized this rare opportunity and came up with this concept: what if Ecko buys Air Force One and uses it to launch a sales promotion with an ironic double entendre?

This student campaign titled 'Holy Sh*t, Air Force One is a Sell Out!' was published in United States in June, 2013. It was created for the brand: Ecko, by ad school: Miami Ad School. This Ambient medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising School: Miami Ad School, USA
Art Director: Olowu Kayode
Copywriter: Babatunde Adebola
Tutor: Sebastian Groebner


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