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Loewe

Holidays 2025

Description

For the LOEWE Spring Summer 2026 precollection, British artist Louis Wain becomes the muse. Known as ‘The Man Who Drew Cats,’ Wain turned the animals into charming, anthropomorphised characters; his playful imagination and kaleidoscopic vision inspired a world where creativity and colour run wild.

Rising to fame in early 20th-century London, Wain filled his work with humour and emotion, transforming cats into a reflection of Edwardian life. His work evolved and morphed over the years – drawing became painting, and painting became ceramics, such as the 'Futurist Cat' vases that inspire a new collection of ready-to-wear, bags and accessories for the holiday season.

This collection celebrates Louis Wain's lifelong commitment to art, craft and bold new ideas of making.

Feline characters are intricately crafted using intarsia, embroidery, print and trompe l’oeil knit on signature bags, small leather goods and accessories while Louis Wain’s futurist cat ceramics are reimagined in 3D form in a playful clutch bag.

Mischievous felines add a quirky touch to ready-to-wear and accessories, including handcrafted knitwear and Toy heels featuring sweet cat charms.

This professional campaign titled 'Holidays 2025' was published in Multinational Worldwide in November, 2025. It was created for the brand: Loewe, . This 360° medium campaign is related to the Fashion industry and contains 90 media assets. It was submitted about 21 hours ago.

Credits

Production Company: AP Studio, Paris, France
Photographer: Carlijn Jacobs (hero images), Camille Vivier (secondary images)
Director of Photography: Jack Exton
Set Designer: Polly Philp

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